IQ was founded in early 1998 with an aspiration to offer realistic, research-based solutions to clients facing commercial change.
Too often, research is undertaken passively or anecdotally, to provide comfort or reassurance for individuals and organisations unwilling to influence the status quo. IQ’s objective is to challenge assumptions and provide insight which enables clients to pilot a sensible course through uncharted waters.
In order to be able to achieve this service, we need to understand how the client’s business operates and the context for which there is a requirement for our services. Our understanding of how business works is one of our key differentiators from other research organisations and this is always demonstrated from initial conversations with clients, in our proposals, in communication throughout the engagement, right the way through to fulfilment of the relationship.
IQ is an independently owned company with about half of its revenue deriving from a handful of longstanding clients; the remainder comes either through referral or repeat business, or through its membership of trade organisations.
Our team is enthusiastic, commercially aware, solution-driven, client-oriented and cost effective.