Commercial due diligence

Providing an external and objective commercial assessment of the marketing environment, subsequent to a proposed corporate activity or market entry. Case study

Competitive intelligence

Providing and creating insight on the activities of specific competitors enabling clients to make targeted resource and business development decisions. Case study

Customer/client research

Providing an understanding of the hierarchy of customer/client needs and benchmarking those against the performance of the company and its peer competitors. Case study

Corporate branding

Providing a sensitive and balanced assessment of the tangible and intangible associations with product/service criteria in a corporate environment. Case study

Thought leadership

Demonstrating pioneering and analytical business insight through intelligent research, applied to macro level issues. Case study

Mystery shopping

Providing tactical competitive insight on product or service related aspects in the field. Case study

askiQ

A fast-response, customised business information service for business development purposes. askiQ