askiQ is a subscription-based service for the timely provision of customised business information.
askiQ's team of analysts have access to a wide range of information tools, such as Reuters/Factiva/DJI, Lexis Nexis, Dun & Bradstreet, Kompass and FT.com and have unparalleled knowledge of trade and media sources of information on-line.
askiQ agrees with each client the parameters of their information requirements, the degree of analysis and interpretation required and the anticipated frequency of their usage of the service. Once this has been agreed, the client will make requests of askiQ and will receive a report, customised to their requirements, usually by end of next business day.
Typical clients of askiQ include advertising agencies, communications agencies, management consultancies, professional services firms, banks and marketing agencies.
- On a basic level, these organisations use the service in conjunction with their own business development activities and with specific pitches.
- On a more advanced level, they use it to support relations with their clients, for thought leadership initiatives and for input to creative design.